‘Balika Vadhu’ actor Avika Gor turns down the offer to endorse a fairness cream

Being fair cannot be equivalent to your overall personality, said Avika Gor

Avika Gor is an Indian actress running predominantly in Telugu movies and Hindi tv soap operas. She is thought for playing lead characters in a hit and lengthy jogging indicates Balika Vadhu and Sasural Simar Ka. A number of her successful movies include Uyyala Jampala, Cinema Choopistha Mava and Raju Gari Gadhi 3.

Avika has recently spread out on her refusal to endorse fairness merchandise, saying that they promote an ‘unrealistic approach in the direction of the idea of beauty’. She additionally stated that it changed into an aware decision to now not ‘degrade everybody’ as she does now not consider that being fair makes one ‘assured and delightful’.
During an interaction with Times of India, Avika told, “Unfortunately we have been fed the wrong notion when it comes to the idea of an ideal beauty standard. Over the years we have seen so many advertisements where being fair is considered to be beautiful and I have never been comfortable with this idea. Being fair cannot be equivalent to your overall personality. Another reason why I refused to endorse these products is that I know that this kind of unrealistic approach towards the concept of beauty can have a lasting impression on young minds. As an actor, it was a conscious decision to not degrade anyone but to send out the right message. Being fair won’t make you confident and beautiful, but it’s your work ethics, your thinking, talent, and overall personality that matters the most as these will be your defining qualities.”

On the work front, Avika has an upcoming movie titled ‘Thank You’ alongside the south actor Naga Chaitanya. The film was announced in August 2020. The shoot of the film began on 21st December 2020.


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